Why does it seem like the standard of beauty is having olive-golden tan brown skin?

I said standard because beauty is in the eye of the beholder but I mean just from media, and what is considered “hot”.. How did everything evolve into that standard?

Online Movies DVD4Arab tv shows دى فى دى العربى movies review Dvd 2 Arab movies coming soon افلام مجانية television Dvd 4 Arab movies box office IMDB Movies DVD Dvd2Arab BlueRay